One of the priorities identified in the National Wheat Foundation’s strategic plan done in January, 2021 was to see if High Yielding Wheat could also be High Quality Wheat. Quality that end users would desire. The National Wheat Yield Contest seeks to answer that question by learning yield, production practices and quality from winning contestants. Other studies by Kansas State, partially funded by NWF and U.S. Wheat Associates were undertaken to see what the relationship might be between various levels of management intensity and yield and end-use quality attributes.